Performance marketer · Meta & Google Ads · Lead generation
I work with high-ticket service businesses. I fix the tracking, connect your ads to your CRM, and test creative until the cost of a real lead comes down.
Dubai-based. Working with businesses in the USA, Canada, Europe, the GCC and North Africa.
3,054
projects generated in 2026 for one home-improvement brand (+48% vs 2025)
528
Meta leads at CA$48 each for a Canadian contractor, after 22 leads the year before
CA$79 → 40
cost per lead for a specialty insurer, June to October 2026
2,575
insurance leads on two Google Ads accounts at about CA$34 each
Figures are from 2026 accounts I worked on as part of a performance agency team. Client names are private. Details and sources are in each case study.
Sound familiar?
01
The platform counts form fills. Sales says half of them never answer the phone.
02
Meta says one thing, Google another, the CRM a third. Decisions become guesses.
03
New ads launch every week, but nothing is tested with enough budget to learn from.
04
Clicks and impressions go up. Nobody can say what it did for the business.
Services
Start small with an audit, or go straight to ongoing management. Pricing depends on your account, so I quote after a short review.
A fixed-scope review of your ad accounts and measurement.
Monthly management of your Meta and Google Ads campaigns, each connected to your CRM.
For when ads work but the path behind them leaks.
For agencies
I also work white-label: tracking audits, Meta and Google Ads setup, and overflow account management, delivered under your brand and to your process. English, French and Arabic.
Meta and Google Ads are my two main channels: Meta creates demand, Google captures it. For online stores I also run TikTok and Snapchat Ads as secondary channels. And online stores have their own page.
Google Ads
Meta creates demand. Google captures it. For lead generation I use both, and I connect each one to your CRM so you can compare them on real leads.
Intent-based campaigns built around what buyers actually type, with brand and competitor traffic separated and negatives kept up to date.
Used where they fit. On one account I excluded the brand from Performance Max so it stopped taking credit for sales that would have come anyway.
Calls of 60 seconds or more plus form fills as the lead definition, primary and secondary goals set on purpose, and the CRM connected directly to Google Ads.
On one account I stopped Performance Max, Demand Gen and generic Search that were not converting. On that account Meta produced about 88% of leads on about 36% of lead-gen spend.
CA$79 → 40
cost per lead, specialty insurer, June to October 2026
2,575
leads on two insurance accounts at about CA$34 each
76 → 8
campaigns on a windows and doors account, only 8 of them spending before the rebuild
$243K
Google spend on the home-improvement account, run by the team
Google Ads figures are from 2026 accounts I worked on as part of a performance agency team.
Method
The same order on every account, because ads cannot learn from data that is wrong.
Check that the account records real events (purchases and qualified leads), not just clicks. Primary and secondary conversions are set on purpose.
Pass the source and click ID into the CRM, then use CRM audiences for remarketing and exclusions. Now you can see which leads become business.
Fewer ads, each with enough spend to give a clear answer. Angles are planned by how aware the buyer is, not by taste.
Stop what does not work, scale what does, and write the report in simple words, including what missed its target.
Work
Each case study shows the problem, what I did, the result and what I would improve. Names are private.
Home improvement · USA and Canada
Video, price-led ads and a four-stage funnel took the account to 3,054 projects in 2026, up 48% on 2025. The team's Meta spend was about $570K.
B2B and B2C services · Canada
Founder videos, a white paper and CRM remarketing changed where leads came from. The account had 22 leads across three channels the year before.
Insurance · Canada
Two insurance accounts. New conversion definition (calls over 60 seconds and form fills), less waste, 2,575 leads at about CA$34 each.
More work
E-commerce · Canada
CA$340K
Apr to Oct 2026: 7,146 purchases at CA$47.6, platform-reported ROAS 1.93, 640 ads tested. The main lesson: a strong hook did not guarantee sales. The founder video converted at a lower cost than the UGC video with the better hook rate.
Full e-commerce case →E-commerce · North Africa · earlier role
4.2x ROAS
Meta CBO campaign with dynamic creative testing at a previous agency. Platform-reported ROAS 4.2x and CTR 3.8%.
Financial services · UK · earlier role
$33.5K
Found a CRM duplication that added $33,544 of false revenue, and a false $71K conversion batch that broke bidding. Retracted it, re-uploaded the correct $37K and added transaction IDs.
Windows & doors · Canada
76 → 8
Took over an account with 76 campaigns, only 8 of them spending, and no clear structure. Excluded the brand from Performance Max, fixed tracking and rebuilt around intent-based Search. After sales said they needed more qualified leads, I changed the optimisation toward lead quality.
Tools I use every week
About
I am a performance marketer with nearly three years in paid media. I am based in Dubai and work in English, French and Arabic.
I started in e-commerce and moved into lead generation for high-ticket services. Today I work on several client accounts at once at a Montreal performance agency, mostly Meta and Google Ads, with the funnel, creative briefs, tracking and reporting.
I like the part of the job that is not glamorous: making sure the numbers are right, so decisions are right. I also say clearly when something did not work.
How I communicate: short written updates every week, a monthly call, and answers within one working day.
Experience
Mar 2026 – Present
Performance Marketer, paid media
Montreal agency, remote from Dubai. Google Ads, Meta, LinkedIn and Bing for home improvement, insurance, B2B services and e-commerce clients. Found an unauthorised third-party integration behind a conversion decline, rebuilt a home-improvement brand's attribution in GA4 after finding 150+ actions blended into one metric, and ran 8-dimension account audits.
Feb 2025 – Jan 2026
Marketing Manager
Dubai, UK financial services. Owned marketing strategy across Google, Meta and TikTok with hands-on Google Ads under FCA rules. Cut Google PPC cost per acquisition by 85% (£500 to £74.38) and fixed a $33,544 CRM revenue duplication that was corrupting Smart Bidding.
May 2024 – Mar 2025
Performance Marketing Consultant
Remote. Raised conversions by 32% with Meta dynamic product ad retargeting, cut cost per acquisition by 24% and advised on product storytelling, with an 18% improvement in click-through rate.
Jan 2024 – 2025
Media Buyer and Performance Marketer
Tunis, full-service agency. Meta and Google Ads for e-commerce, automotive, real estate and education. Reached 4.2x ROAS and 3.8% CTR for an online retailer, and generated qualified B2B leads for a real-estate portal with Performance Max.
Skills & certifications
Why work with me
Finding a $33,544 CRM duplication and a 150-action conversion blend are examples of what I look for before touching the ads.
Ad source and click IDs go into your CRM, so reports show which leads became business, not only how many forms were sent.
Every case study here says what did not reach its target. You will get the same in your reports.
English, French and Arabic, from Dubai, with calls that fit Europe, the GCC and North Africa, and evening calls for North America.
FAQ
The work makes most sense from about $3,000 a month in ad spend. Below that, there is usually not enough data to test properly. The audit is a good first step for smaller budgets.
Tracking fixes show up in the data within days. Cost per lead usually moves over the first 4 to 8 weeks as tests finish. I will not promise a number before I see your account.
Yes. The audit is built for that. I check what is wrong before changing anything, and I keep what already works.
I write the briefs, hooks and scripts, and I plan the tests. For editing and design, I can work with your team or mine.
I am in Dubai (UTC+4). Europe, the GCC and North Africa overlap easily. For the USA and Canada, calls happen in my afternoon and evening, which is your morning.
Not directly. I have worked on high-ticket lead generation where lead quality and follow-up matter. For health advertising I check each platform's policy before launch.
You work with one person who looks at your account every week. For larger projects I can bring in editors or designers. Agencies can also hire me white-label, under their own brand.
Contact
Tell me where you advertise and what is not working. I reply within one working day with next steps. The first 15-minute account check is free. Full audits are quoted after.